Throughout my career, I’ve had the pleasure of working with a diverse range of clients, from forward-thinking startups to established international brands. I specialize in translating complex ideas into compelling visuals through Art Direction, Branding, Design, and 3D. I thrive on new creative challenges—
if you have a project in mind, I’d love to connect.

Bringing brands to life.

Throughout my career, I’ve had the pleasure of working with a diverse range of clients, from forward-thinking startups to established international brands. I specialize in translating complex ideas into compelling visuals through Art Direction, Branding, Design, and 3D. I thrive on new creative challenges—if you have a project in mind, I’d love to connect.

My Services

I live at the intersection of strategic thinking and high-end technical execution. I don't believe in one-size-fits-all templates or "art for art's sake." Whether we are building
a brand from scratch or rendering a complex 3D animation, my goal is always the same: to create intentional, show-stopping work that solves your business problems and boosts your bottom line.

  • A brand is so much more than a logo or a color palette. It’s the gut feeling people get when they interact with your business.

    • Brand Strategy & Positioning: We will dig deep to find out who you are, who your audience is, and exactly what makes you different. We’ll craft a strategy that positions you as the obvious choice in your industry.

    • Visual Identity System: I will translate your strategy into a stunning, cohesive visual identity—including logos, typography, and color schemes—that looks professional and demands attention across every platform.

    • Brand Voice & Messaging: We will define exactly how your brand speaks. From website copy to social media, I’ll help you find a consistent, compelling voice that resonates with your target audience and drives them to action.

    • Brand Guidelines: I will provide your team with a clear, easy-to-use rulebook so your brand remains consistent, powerful, and recognizable, no matter who is creating your content.

    I help ambitious companies uncover their unique identity, cut through the market clutter, and build brands that people actually care about.

  • When we work together, I act as the bridge between your business strategy and the final creative execution. Here is how I can help bring your vision to life:

    • Concept Development & Storyboarding: We won't just start creating blindly. I will help you develop strong, compelling visual concepts and map them out so everyone is aligned before production even begins.

    • Creative Team Leadership: I curate and guide the right talent for your specific project—from photographers and illustrators to stylists and animators—ensuring everyone is working toward the exact same creative goal.

    • On-Set Direction: Whether it is a complex commercial video shoot or a product photography session, I manage the visual details on set so you get the perfect shot, every single time.

    • Cross-Platform Cohesion: I oversee the rollout of the campaign to ensure your visual narrative remains powerful, consistent, and recognizable across social media, print, web, and beyond.

  • When we work together, I don't just decorate; I communicate. Every pixel, layout, and interaction is intentionally crafted to serve your business goals. Here is how I can help:

    • User-Centric Web & App Design (UI/UX): I design digital experiences that are as intuitive as they are beautiful. We will map out user journeys, wireframe solutions, and create interfaces that keep your users happy and engaged.

    • High-Impact Marketing & Graphic Design: From digital ad campaigns to print collateral, I create compelling visual assets that grab attention, communicate your value clearly, and compel your audience to take action.

    • Conversion-Focused Layouts: I apply proven design psychology to your landing pages and marketing materials, ensuring the hierarchy of information guides the viewer’s eye right to the "buy" or "subscribe" button.

    • Scalable Design Systems: I build cohesive design systems and component libraries so your internal teams can build and scale faster without ever sacrificing visual consistency.

  • When we work together, we don't guess. We explore. I act as an incubator for your project, ensuring the foundation is set before the execution team takes over. Here is how I help you find the right path:

    • Strategic Ideation & Brainstorming: We will take your raw business goals and translate them into multiple, distinct creative directions. We don't just look for one good idea; we look for the best idea.

    • Moodboarding & Visual Exploration: I will help you "see" the concept before it's actually made. By curating visual references, color stories, and typographic tones, we align on the exact vibe and emotion of the project early on.

    • Concept Pitching & Prototyping: I distill complex creative thoughts into clear, compelling pitch decks or low-fidelity prototypes that you can easily present to stakeholders to secure buy-in.

    • The Creative Blueprint: Once a concept is chosen, I provide a comprehensive creative framework. This ensures that any designer, writer, or developer who touches the project later knows exactly what to do and why they are doing it.

  • When we work together, the laws of physics are just a suggestion. I blend technical precision with artistic direction to create imagery that is impossible to capture with a standard camera. Here is how I can help:

    • Product Visualization: I take your CAD files or sketches and turn them into photorealistic renders. Perfect for marketing a product before it goes to manufacturing, or showcasing materials and lighting in perfect, controlled environments.

    • Dynamic 3D Animation & Motion: Static images are great, but motion sells. I create captivating 3D animations that demonstrate how your product works, explodes it into its component parts, or simply creates a mesmerizing visual loop for social media.

    • Environment & Spatial Design: Whether you need a futuristic backdrop for a campaign, an architectural visualization of a new build, or a virtual set, I design and light immersive 3D spaces that transport your audience.

    • Rapid Virtual Prototyping: Save thousands of dollars on physical prototypes. We can iterate on shapes, textures, and colors in a 3D environment until the design is absolutely perfect, completely risk-free.

Past Projects

Explore a curated collection of our past work, where imagination meets strategy. Each project reflects our drive to deliver thoughtful, effective solutions.

yabie
Re:branding

Year
01/01/0001

Year
01/01/0001

Företagargalan
New Visual Look

Resumé

Yabie

March 2022-
Stockholm, Sweden


Lead Branding designer in charge of everything regarding design and production at Yabie that is a point of sales company with massive growth.

Abby Priest

April 2021-March 22
Stocholm, Sweden

Sr designer and creative, working with design and branding and campaign development.



Branding designer worked with Art Direction and concept development and execution for tech start-ups and bigger players like Trustly, Froda, Lysa and so on. Everything from branding to 3D design and animation

E&W

August 2019-September 2020
Stocholm, Sweden

Stolt.

Oct 2020-April 2020
Stocholm, Sweden


Freelance studio, worked with various branding projects and 3D projects the biggest for Ikea with over 250 pictures developed and post produced.

ANR BBDO

February 2019-August 2020
Stocholm, Sweden

Mostly hands on digital and graphical production for big clients such as Unionen, JM, Lambi, Arla.



Zellout

October 2019-August 2020
Uppsala, Sweden

Effectively contributed to large-scale campaigns that emphasize customer solutions and satisfaction but also small and local projects that reacquires understanding and problem solving design and ideas.

The Amazing Society

August 2016-September 2018
Stockholm, Sweden


Concept development and design/ content production. Lead designer on big campaigns for LG / Huawei and Cloetta. In charge of interns and vice teamlead..


Contributed to brainstorming sessions involving the design, conception and execution. Concept development and a lot of hands on work with design and content production, mostly for Samsung and Hankook.

Cheil

August 2015-August 2016
Stockholm, Sweden


Interested to hear more?